Evan Bailyn’s Hub and Spoke Content Strategy Template [Free PDF]

If you’ve ever felt lost trying to organize your website’s content for SEO, you’re not alone. Many brands publish dozens of blogs yet never see meaningful rankings or conversions. That’s where Evan Bailyn’s Hub and Spoke Content Strategy changes everything.

Bailyn, a recognized SEO expert and author known for simplifying advanced strategies, developed a hub and spoke content model that blends topic authority with intelligent linking. This guide by Aftabahmad breaks down how Bailyn’s framework works, why it dominates SEO in 2025, and includes a free hub and spoke template by Evan Bailyn to start building your own cluster.

Introduction – Why the Hub and Spoke Model Dominates SEO in 2025

As Google’s Helpful Content and EEAT updates continue to prioritize depth and structure, sites that follow the hub and spoke content strategy framework gain faster authority, higher impressions, and stronger topical trust.

Evan Bailyn, CEO of First Page Sage, has been fine-tuning this model for over a decade. His method proves that when your content is interlinked thoughtfully—like a wheel with a central hub and supporting spokes—search engines reward you.

In this guide, you’ll discover the Bailyn SEO content plan explained, tips for writing hub and spoke keyword clustering, and a free PDF guide to help you implement the hub and spoke content marketing model seamlessly.

What is the Hub and Spoke Content Strategy?

The Core Definition

At its foundation, a hub and spoke content model has a main content hub page that acts as the central authority around one main topic. Each “spoke” is a detailed article on subtopics that link to and from the hub.

Think of it as:
Hub page → Comprehensive guide
Spoke pages → Focused, detailed subtopics

This hub content strategy SEO method keeps your site organized, builds relevance, and makes every article support the next.

Read related post: What is the Hub and Spoke Content Model?

How It Differs From Other Models

• Hub vs Pillar Pages: Pillar content often focuses on one broad article. In contrast, a hub page interlinks with many spokes to show a web of expertise.
• Hub vs Random Blog Posting: Instead of isolated posts, the hub and spoke SEO content structure ensures that each post strengthens your topic cluster.

Visualizing the Structure

Imagine a wheel:

• In the center: your hub content authority page Bailyn recommends.
• Around the edges: your spoke content blog strategy pieces, linking inward and outward.

Evan Bailyn’s Approach to Hub and Spoke SEO

Why Bailyn Prefers This Model

According to Bailyn’s experience, search engines trust organized clusters more than disjointed blogs. The Evan Bailyn hub and spoke method turns your hub pages into “trust anchors”—content hubs Google identifies as authoritative.

The Bailyn SEO Content Plan Framework

1. Identify the main hub topic – Aim for a high-value keyword cluster like “ecommerce SEO strategy.”
2. Build your hub page as the master guide, targeting your primary keyword.
3. Create 5–15 spoke pages targeting specific questions, long-tail terms, or buyer intent queries.
4. Interlink strategically: from hub → spokes → hub → related spokes.
5. Attract backlinks to the hub, spreading value to the spokes.

This Bailyn content marketing framework increases both rankings and engagement.

Key Benefits of Bailyn’s Strategy

• Builds topical authority rapidly
• Improves keyword coverage and search rankings
• Guides users from hub → spoke → CTA, improving conversion rates

Hub Page vs Spoke Page – Roles and Examples

Hub Page Characteristics

• Serves as a broad overview of a topic
• Acts as the authoritative gateway for users
• Optimized for high-search-volume keywords

Spoke Page Characteristics

• Focused on specific subtopics and long-tail queries
• Highly detailed, data-driven, and internally linked
• Example: Hub = “SEO Content Strategy”
  • Spokes = “SEO Keyword Research Process,” “SEO Editorial Calendar,” “Hub Page SEO Optimization.”

Explore related: Planning Your Pillar Pages and Cluster Content

Real Example (Evan Bailyn Case Study Style)

Bailyn once helped a SaaS brand create a hub called “SEO for B2B SaaS.”

• Spokes: “SaaS Backlink Strategy,” “SaaS Keyword Research,” “Content Refreshing for SaaS SEO.”
  This structure increased organic clicks by 480% within three months.

Step-by-Step Guide – How to Create a Hub and Spoke Content Strategy (With PDF Template)

Step 1 – Research the Main Hub Topic

Use tools like Ahrefs, Google Keyword Planner, or SEMrush to find evergreen, broad topics. Your hub should be a theme that supports multiple related subtopics.

Step 2 – Identify 10–20 Supporting Spokes

Perform a competitor gap analysis and gather “People Also Ask” questions. Each question or long-tail keyword becomes a spoke in your hub and spoke keyword mapping.

Step 3 – Build the Hub Page Structure

• Add a table of contents
• Internally link to all spoke pages
• Outbound links to authority resources (EEAT-compliant)

Step 4 – Create Spoke Pages With Depth

Each spoke should go deeper than generic blog content. Include stats, images, schema markup, and examples.

Step 5 – Link Everything Properly

• Hub → Spokes
• Spokes → Hub
• Spokes → Related Spokes

This strengthens crawlers’ understanding of context.

Step 6 – Promote and Earn Backlinks

Share your hub across email, LinkedIn, and partner sites. Backlinks pointing to your hub amplify PageRank flow to all spokes.

Read: How to Implement a Hub and Spoke Strategy

Why This Model Boosts Topical Authority

Topical authority signals domain expertise to Google. A well-connected SEO hub cluster strategy Bailyn design ensures all subtopics are interconnected.

When you use hub and spoke keyword integration correctly:

• Google sees organized coverage
• Users find helpful depth
• Backlinks consolidate under your strongest URL

The content hub vs spoke strategy creates a hierarchy that aligns with EEAT principles: expertise, authoritativeness, and trustworthiness.

Free PDF: Evan Bailyn’s Hub and Spoke Content Strategy Template

Inside the Bailyn SEO content structure PDF you’ll find:

• A visual hub and spoke template by Evan Bailyn
• Editable spreadsheet for keyword clustering
• Step-by-step SEO content checklist
• Pre-filled examples for SaaS, eCommerce, and freelancers

Simply download the Bailyn cluster content template to immediately plan your next content cluster.

Common Mistakes to Avoid When Using Hub and Spoke

1. Creating thin spoke pages – Each should cover a topic fully.
2. Forgetting interlinking – Always connect hub and spokes both ways.
3. Ignoring content updates – Keep your hub current.
4. Over-optimizing anchors – Use natural language links.

Case Studies: Bailyn’s Hub & Spoke in Action

SaaS Example:
A B2B SaaS client implemented the hub page content planning framework and achieved a 934% improvement in ranking keywords within six months.

Logistics Example:
A mid-sized logistics company used the Bailyn hub and spoke SEO case study approach, achieving 5x conversion growth.

E-commerce Example:
With the Bailyn SEO cluster methodology, an online store increased search visibility by 300%, driving consistent traffic from long-tail spokes.

Read similar results: Examples of Successful Content Hubs

FAQs on Hub and Spoke SEO Strategy

What is the hub and spoke model in SEO?
It’s a content structure where one central page (hub) connects with supporting articles (spokes), improving relevance and rankings.

How does the hub and spoke model improve SEO rankings?
It helps Google recognize content depth and interconnectivity. Backlinks to the hub also boost rankings for all spokes.

Is it better than pillar content?
Yes. The SEO hub and spoke content example offers stronger internal linking and clearer topical segmentation.

How many spoke pages should I create?
Evan Bailyn suggests between 5–15 spokes per hub depending on the topic’s depth.

Can small businesses use hub & spoke?
Absolutely. Even small agencies or local services gain from the hub and spoke strategy for SEO, since it builds authority in narrow niches.

Conclusion – Why Bailyn’s Template is the Best Starting Point

Evan Bailyn’s hub and spoke content strategy explained shows that winning SEO today isn’t about publishing more—it’s about publishing smarter.

By implementing Bailyn’s hub content definition and optimizing each spoke content strategy for rankings, you can dominate any topic cluster.

Start using the Bailyn SEO cluster template download today.

Call-to-Action:
Download your Free PDF – Evan Bailyn’s Hub and Spoke Content Strategy Template, follow the steps, and watch your content hub strategy for organic traffic drive real results.

Written by Aftabahmad for Skillupfreelance — helping you plan, execute, and scale content that ranks and converts.